Lower East Side
New York
USA
The Strategy + Design practice
of Peter Davis Dailey
Strategy Director, Ogilvy
Co-Founder, Postmodern Tectonics™
Visual studies
Client Work
Ruminations
portfolio upon request
about
Peter is a Thinker [x] Maker who uses an integrative approach — “Applied Imagination” — to design, create, and activate ideas in the world.
Deeply inspired by but by no means wed to these modernist principles, he has almost a decade of experience leading brand and marketing strategy efforts, from global to local to guerrilla scale, for some of the world’s premier companies and startups.
Trained as a strategist, he’s also an accomplished creative director, drawing on his diverse experiences as a freelance journalist, brand planner, and innovation consultant, going beyond theory to prototype and design with his own hands, collaboratively or alone.
He is certified in design thinking by I.D.E.O. and is an Effie, Jay Chiat, and American Association of Advertising award-winner for both marketing creativity and effectiveness.
By day, he’s a Strategy Director at Ogilvy Consulting in New York.
By night, he’s the Co-Founder and Creative Director of Postmodern Tectonics™, a next generation Creative Label® in NY + LA.
Samsung ElectronicsUnfold Your World
Ze Choice
The future unfolds
galaxy for the planet
the watch that knows you best
Tiffany & Co. not your mother’s tiffany
Ford Mobility new brand strategy + gtm
UiPath
IPO brand strategy + GTM
IBM
Dear Tech
2024 Effie
2023 4A's Jay Chiat Award
2023 David Ogilvy Award
DJ Mixes
Spotify